In the fiercely competitive environment of B2B sales, procuring the best lead lists that are most specific could practically mean the difference between winning and losing. Cold calling with its naked approach is a thing of the past; intelligent sales teams now use databases of records to drive their prospecting. Now, with an abundance of providers, how does one choose among them?

Each has been historically a dominant leader over time, wielding specific strengths. LinkedIn Sales Navigator prides itself on leveraging some of the Best B2B Sales Leads Database immense power of the LinkedIn network-which it claims to have in excess of 800 million professionals-while having evolved into a preferred site for targeted prospecting due to advanced filters and lead recommendations. Yet, its luxury pricing comes as hardly a bargain to smaller teams.

Another giant in the market, ZoomInfo is oft-praised for the broadcast of its data and the accuracy of the same at that. It lists company profiles, contact information, and even tech stacks used by target companies. A sales rep knowing every bit about his leads will go a long way in personalizing the message, thus increasing chances of engagement. However, again, the price might not work in favor of a startup.

If on the other hand, you are looking for a good-price option amalgamating prospecting tool features with email automation and analytics, then the Apollo.io is right up your alley. Easy user interface, fuzzy data, and general ease in general make it really popular among salespeople seeking an all-in-one platform. Data accuracy is definitely not up to the standards of Zoom Info.